Services
marketing strategy with fidelity
WORTH+WILL is focused on helping smaller companies build foundational growth and marketing strategies that provide solid footing going forward. We help clients organize their thoughts, ask the right questions, and develop plans that make sense based on what they’re selling, where, and to whom.
Common Challenges We Address
Aligning your marketing activities to your business objectives
Refining and differentiating your brand
Articulating your offerings with a voice that's clear, authentic, and inclusive
Assessing your in-house marketing talent and outsourcing where needed
Evaluating your customer’s journey and adding value at key touchpoints
Identifying new markets, partners, and channels
Ultimately, marketing is about telling the right STORY at the right TIME to the right PEOPLE
– whether it’s customers, employees, suppliers, partners, or investors. And getting that right is predicated on getting the strategic fundamentals right: being clear about your vision, mission, and values; articulating your business goals; knowing who your customer really is; understanding your competition and market position; having a clear and differentiated brand; and mitigating risk where you can. W+W can coach you through this process end-to-end, or simply work with you on key trouble spots; support is 100% customized to your needs, schedule, and budget.
Services i Do NOT Offer:
Campaign execution
Media buying (including paid ads, SEM bidding strategy, etc)
Analytics support
Tech/tool evaluation
Creative services (graphic design, brand books, videography, etc)
However - my partners do! If after working through your strategy with me, we decide that you are in need of any of the above, I will connect you to the vetted partner(s) in my network. If you choose to work with them, you will receive their services at a discounted rate.
